All I know is that you said that capitalism had to be shoe-horned into the issue
		
		
	 

  No, I did not. I said YOU were trying to shoehorn capitalism in by falsely equating "monetizing" and "capitalising."  
	
	
		
		
			So what if the Koch brothers don’t buy the data but only harvest it and sell it?
		
		
	 
They don't sell it.  They evidently use it.
	
	
		
		
			It doesn’t mean there’s no worrying relationship between capitalism and big data, does it?
		
		
	 
Sigh.  First of all, "worrying relationship" is hopelessly vague.  Second, as always and with everything, it comes down to intent.
Picture the following simple scenarios.  You are a store owner sitting in the town square wearing a white hat watching your fellow townsfolk go about their daily routines.  You make note of who goes into which store and what packages--if any--they come out with.  You make note of how many women as opposed to men; how many children; how they are all dressed; are they fat, skinny or athletic; how old are they; do they rush or slowly stroll; what kind of cars they drive, if at all; etc.  
Iow, all of the data one could get just by being observant in the public square.  
You do all of that because you want to get a better idea of what the townsfolk might want to buy in your store.  
Technically speaking, one could say you are conducting "surveillance," but that would be extremely disingenuous and deliberately misleading.  All you are doing is being observant in order to provide what you hope to be a mutually beneficial service for the town. They get goods and services they want or need at a fair or even discounted price, and you get to feed your family and keep a roof over your heads.
DBT is seated next to you, only he's wearing a black hat.  
He is doing the exact same thing you are doing in regard to watching the townsfolk, only HIS intention is to use the information he's 
collecting for a very different purpose.  He is going to use that information to to try to trick those townsfolk into doing something they otherwise may not want or need to do, or, at best, are indifferent to, were it not for the influence being asserted against them to get off their perch on a particular fence OR, something far worse, such as in the fevered nightmares of libertarian pedophiles, or the like.
DBT is conducting the kind of 
surveillance that most people associate that word with.  Being spied on by "shadow" government agents (or just straight up CIA/FBI agents) that are out to "get" the little guy.
The Koch Brothers are wearing black hats.  They aren't out to provide anything mutually beneficial; they are out solely to try to influence as many townsfolk as they can to do something that would be otherwise--i.e., without their influence--something the townsfolk would not want to do, or, at best, are indifferent to, but for a reason.  It's not 
mutually beneficial; it's only beneficial to the Koch Brothers, essentially.
And because we don't live in a binary, black and white only world, there is also a third hat; a gray hat.  In regard to government, that would mean doing more what the black hats are doing, but for the purposes of protecting against terrorists or other hard core harms.  They're not out to influence anyone's ideology/behavior, they're out to look for certain spikes of behavior that could either be white, gray or black and therefore need to be further investigated.  
In regard to marketing, that would mean doing what the black hats do only instead of trying to influence/change the townsfolk's 
ideology, the marketing gray hats are trying to influence/change the townsfolk's buying habits.  You use Crest?  Colgate is much better and has electrolytes!
But a marketer's gray hat is still benign, particularly when you understand that nobody really 
needs toothpaste.  It's an unnecessary product.  All anyone needs to do for healthy oral hygiene is to simply bring a toothbrush and some floss with them wherever they go and then take ten seconds after every meal to brush and floss away any freshly formed food particles in the bathroom.  That's pretty much it, so long as you remember to include your tongue.  The paste was used (in ancient Egypt, btw) as a means to add an equally unnecessary abrasive and breath freshener (as the smell of your breath has more to do with your 
lungs and the fact that you didn't simply eliminate the food particles right after eating, so they stayed in your mouth and on your tongue and decayed throughout the day).
But, as has been amply demonstrated by billions of examples over the millennia, people are, in general, ignorant and they DON'T always do the simple thing that would solve their problems and that's why commerce was born.  
You don't know how to pick an apple from a tree?  I'll do it for you.  You don't know that you just need to wipe away food particles after you eat and therefore your biological makeup is going to turn that rotting material into something toxic and disgusting?  Here, try this paste I made with an abrasive to help scrape that now hardened plaque and with a minty flavor to try to cover up that now disgusting rotten smell.
Now, if you want to argue that people being manipulated into buying shit they don't actually need is 
equivalent to black hats trying to brainwash people into voting for Trump and therefore the whole thing falls under "capitalism" then fuck off.  That's just insipid and once again shifts the focus off of the 
actual problem.  
The distinction should be calling gray hat marketing "predatory capitalism" if you absolutely need to have more reasons to vilify capitalism qua capitalism, but what the Russians are doing is NOT "predatory capitalism" so why the fuck would you muddy those waters?
Hell, not even the Koch Brothers are engaging in "predatory 
capitalism" as they're also not trying to get you to buy something you don't really need except in the most tenuous of ways; they are trying to get you to "buy" their lies about man-made climate change in order to get you to vote for Republicans who are against legislating their concerns for not being "green energy" or the like.  
Iow, they're trying to influence POLICIES that in turn would allow them to continue doing the detrimental things they are doing.  
Again, putting that under the category of "Capitalism" for the sake of vilifying the category of Capitalism is to completely miss the point or dilute it to the point of idiocy and ironically just serves their purpose.  Because then YOU are the ones shifting the focus off of what they are actually doing in order to fire salvos at an economic ideology that they are ALSO firing salvos at. 
The Koch Brothers 
do not want a free market.  They want to be in control of the market; to limit it and push out any competitors and corner the market and make people think that their poisons are cure-alls.  They literally want the exact opposite of Capitalism and by falsely equating what they are doing with the knife--falsely equating cake eaters with sloat thritters--in this manner does their job just as surely as harvesting data and sending out their propaganda.  
It's CAPITALISM'S FAULT!  No, it's the KOCH BROTHERS' fault.  So why the fuck are you doing their job for them by shifting the focus off of actual bad actors and onto a general economic concept through tenuous equivocation and sophistry?  What the fuck is the point of that?
	
	
		
		
			It’s not hard to find reports of personal data being harvested without consent and collected even if the user denies permissions.
		
		
	 
Did anyone in the town square give 
explicit permission for you or DBT to sit on a park bench and observe their public behavior?  No.  This is why the issue hinges on the 
expectation of privacy and why it's extremely complicated, but there simply is no legitimate argument that can be made that says you--as a store owner--are forbidden from being observant; from you being forbidden to sit--in your white or even gray and possibly black hat--on that park bench in the town square 
observing the behavior of anyone else in the public space and then using that information--that data--to profile the town any way you wish.
Now, if you want to talk about Alexa and the fact that your phone's mic is always on and the apps are listening, by all means, but that ONCE AGAIN gets us back to INTENT.  
And since there already are measures everyone can take--but don't, just like brushing and flossing--then we're even further out in the weeds of ignorance and half-cocked, ignorance-based righteous indignation that, once again, is bizarrely being focused OFF of the bad actors and onto some nebulous ideological 

 that ironically serves people like the Koch Brothers' purpose.
So, speaking of intent, is that yours?  To ironically 
help the Koch Brothers shift focus off of what they are actually doing?  
It is NOT the 
collection of data--as that has been going on for millenia--it is how the data is being used.  It is the INTENT that is the issue.  Cake eaters vs. throat slitters.
	
	
You spend thirty years in professional marketing positions in New York and get your master's degree in it?  Great, then you might actually learn something instead of what I have to put up with; suffering fools who think that being schooled in something they 
demonstrably do not understand is an insult.